ISPOR, Optum and the Power of Real World Data
Posted October 23rd, 2013 by Brian Kelly
The life sciences industry is facing unprecedented opportunities and challenges, and I’m excited. We’re entering new and diverse markets, unlike any we’ve experienced before, while at the same time the dynamics in existing markets are becoming more complex due to health care transformation efforts.
Why does this excite me? Because there is a tool that addresses these opportunities and challenges. Real-world data.
Real-world data allows us to look at how the world really is, not how we want it to be, to improve the quality of research and speed to market, locally and globally. As an industry, we need to ensure that we are focused on the application of real-world data to our research and development.