GO! Healthy Employee Program to Engage Employees in Their Health

Posted June 27th, 2012

As medical cost trends continue to rise, employers are increasingly looking to provide their employees with affordable, high-quality programs that address their health needs. Historically, however, the health and disease management industry has been only marginally successful in reaching people in time to help them make more cost-effective health care decisions.

Low engagement rates have traditionally made it difficult to effectively activate employee health behavior and affect utilization changes that lead to measurable cost savings for purchasers. In addition, variability in both cost and quality among providers and health care facilities often results in unnecessary treatment or overuse of care. Solutions are needed to help employees find the right treatment at the right place and time, while providing an environment that makes it easy to achieve a healthy lifestyle. To impact systemic decisions around doctors and treatments, and to improve healthy behaviors among workers, employers should not only build awareness about health and wellness, they should also provide services and support that employees want.

Focusing on what matters most to employees when it comes to their health care—time, information, convenience and affordability—GOh! establishes a healthy workplace culture, offers convenient “concierge-like” services and provides local expertise with optimal access and care delivery options. To prototype and test a comprehensive consumer-centric solution, Optum™ launched a pilot program for employees at their Golden Valley site. The GOh! Golden Valley pilot program uses a workplace environment to showcase an innovative consumer messaging and service delivery model to increase employee activation and engagement with the health care system.

Download the GOh! case study.