Case Study: Engage Patients and Generate Awareness for Your Drug with PROs
As part of its commitment to providing programs that promote awareness of disease states treated by its new products, Bristol-Myers Squibb (BMS) has adopted a unique application of the SF-8™ Health Survey.
In April 2006, the pharmaceutical company introduced its RAliving.com website as a source of information for patients suffering from rheumatoid arthritis (RA). The Internet was selected as the preferred means of educating patients and other interested parties because of its ability to make information about RA easily accessible to the greatest number of people. BMS promotes awareness of the website through disease education in rheumatologists’ offices and other websites that are of interest to the target audience, as well as through commonly used Internet search engines.
Before the launch of RAliving.com, BMS conferred with QualityMetric Incorporated, now part of Optum, on techniques that would make the site successful and on technology, reporting and application improvements that could be added over time.